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You've made a difference

Thanks for playing, you've now donated a breakfast to those in need. Plus, if your time is the fastest of the day then we'll be in touch with your 100€ prize!

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Share with your friends and family. The more people that play, the more breakfasts we donate to those in need.

What happens now?

Your breakfast donation

Thanks to you, we'll be donating a breakfast to a local breakfast club or food bank.

Choosing a winner

We'll contact the person who solved the puzzle in the fastest time – so keep an eye on your emails.

Share with your friends and family

The more people that play, the more breakfasts we donate to those in need. Help spread the word!

Frequently Asked Questions

The main entry period starts 00:01 on the 21st of August 2023 and ends 23:59 on the 12th of November 2023. During this time there is 1 prize to be won per day, making a total of 84 €100 multi-Retailer vouchers. 1 prize awarded to the entrant who successfully completes the puzzle fastest each day.

This promotion is only open to people aged 18 years or older.

Unfortunately, only residents of Cyprus, Malta and Greece are eligible to participate in this promotion. 

In order to enter, you need to:

  1. Purchase a Kellogg’s pack.
  2. Scan the QR code on pack, at Point of Sale, or visit www.kellogg.com/BetterDays. 
  3. Log-in to an existing Kellogg’s account or if you are a new user, create a Kellogg’s account and complete the multi-factor authentication requirements if prompted to.
  4. Enter the last four digits of the barcode on the promotional pack (see question 7 for where you can find this code on-pack).
  5. Complete the puzzle correctly. The winner will be the participant who completes fastest puzzle each day.

Any Kellogg’s cereal or any Kellogg’s snack pack is eligible to participate.

See all FAQs
*Terms & Conditions

CY, MT & GR only. 18+. Purchase a Kellogg’s pack, visit www.kellogg.com/BetterDays, enter the last 4 digits of the barcode and complete the challenge between 00:01 21.08.23 & 23:59 12.11.23 to enter the competition. Prizes: 84 x €100 Multi-retailer voucher for CY & GR residents or €100 One4All Voucher for MT residents, all vouchers valid for 12 months. 1 prize will be awarded to the entrant who successfully completes the challenge fastest each day. Max 1 prize per person & 1 entry per day. Internet access required. Retain receipt. NPN route available for GR. Kellogg will donate €0.25, the equivalent to an average 30g serving of Kellogg cereal to breakfast clubs and charity partners in Europe, for every complete entry. A minimum of €110,000 will be donated across Europe (a minimum of €10,000 per charity partner) as a result of this promotion and the donation will be capped at €250,000. Full T&Cs: www.kellogg.com/BetterDays.

In 2023, Kellogg will donate at least 20 million servings of 30g cereal to food banks and partner charities across Europe. 

Read all T&C