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Want to help donate again?

Thanks for joining in and helping to donate breakfasts to those in need.

To help donate again and for another chance to win 100€*, come back with your next purchase.

Share with your friends and family.The more people that play, the more breakfasts we donate.**

Better days are built on


What's our Better Days Promise?

We believe no one should start their day hungry, which is why we've been supporting school breakfast clubs and food banks across Europe for 25 years. Now we're looking to donate even more breakfasts to those in need – that's where you come in!

+ up tO 1,000,000 more

with your help!

Our Story

Find out more about us and what we’re doing to make a difference.

Nourishing with our foods

We know that everyone wants to eat more healthily but it isn’t always easy to make the right choices. 

Feeding People in Need

In the UK, 1 in 9 kids start the day without breakfast. Together we can change this.

nurturing our planet

We promise to nurture the world we live in – just as it nurtures us.

Nourishing with our foods

We know that everyone wants to eat more healthily but it isn’t always easy to make the right choices. 


The main entry period starts 00:01 on the 21st of August 2023 and ends 23:59 on the 12th of November 2023. During this time there is 1 prize to be won per day, making a total of 84 €100 multi-Retailer vouchers. 1 prize awarded to the entrant who successfully completes the puzzle fastest each day.

This promotion is only open to people aged 18 years or older.

Unfortunately, only residents of Cyprus, Malta and Greece are eligible to participate in this promotion. 

In order to enter, you need to:

  1. Purchase a Kellogg’s pack.
  2. Scan the QR code on pack, at Point of Sale, or visit
  3. Log-in to an existing Kellogg’s account or if you are a new user, create a Kellogg’s account and complete the multi-factor authentication requirements if prompted to.
  4. Enter the last four digits of the barcode on the promotional pack (see question 7 for where you can find this code on-pack).
  5. Complete the puzzle correctly. The winner will be the participant who completes fastest puzzle each day.

Any Kellogg’s cereal or any Kellogg’s snack pack is eligible to participate.

*Terms & Conditions

RCY, MT & GR only. 18+. Purchase a Kellogg’s pack, visit, enter the last 4 digits of the barcode and complete the challenge between 00:01 21.08.23 & 23:59 12.11.23 to enter the competition. Prizes: 84 x €100 Multi-retailer voucher for CY & GR residents or €100 One4All Voucher for MT residents, all vouchers valid for 12 months. 1 prize will be awarded to the entrant who successfully completes the challenge fastest each day. Max 1 prize per person & 1 entry per day. Internet access required. Retain receipt. NPN route available for GR. Kellogg will donate €0.25, the equivalent to an average 30g serving of Kellogg cereal to breakfast clubs and charity partners in Europe, for every complete entry. A minimum of €110,000 will be donated across Europe (a minimum of €10,000 per charity partner) as a result of this promotion and the donation will be capped at €250,000. Full T&Cs:

In 2023, Kellogg will donate at least 20 million servings of 30g cereal to food banks and partner charities across Europe. 

Read all T&C