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You've made a difference

Thanks for playing, you've now donated a breakfast to those in need. Plus, if your time is the fastest of the day then we'll be in touch with your €100 prize!

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Share with your friends and family. The more people that play, the more breakfasts we donate to those in need.

What happens now?

Your breakfast donation

Thanks to you, we'll be donating a breakfast to a local breakfast club or food bank.

Choosing a winner

We'll contact the person who solved the puzzle in the fastest time – so keep an eye on your emails.

Share with your friends and family

The more people that play, the more breakfasts we donate to those in need. Help spread the word!

Frequently Asked Questions

The main entry period starts 00:01 on the 7th of August 2023 and ends 23:59 on the 29th of October 2023. During this time there is 1 prize to be won per day, making a total of 84 €100 multi-retailer vouchers. 1 prize awarded to the entrant who successfully completes the wordsearch fastest each day.

This promotion is only open to people aged 18 years or older.

Unfortunately, only residents of Ireland are eligible to participate in this promotion.

In order to enter, you need to:

1. Purchase a Kellogg’s pack.

2. Scan the QR code on pack, at Point of Sale, or visit www.kellogg.com/BetterDays.

3.  Log-in to an existing Kellogg’s account or if you are a new user, create a Kellogg’s account and complete the multi-factor authentication requirements if prompted to.

4. Enter the last four digits of the barcode on the promotional pack (see question 7 for where you can find this code on-pack).

5. Complete the wordsearch/puzzle correctly. The winner will be the participant who completes fastest wordsearch/ puzzle each day.

 Any Kellogg’s cereal or any Kellogg’s snack pack is eligible to participate. 

See all FAQs
*Terms & Conditions

ROI only. 18+. Purchase a Kellogg’s pack, visit www.kellogg.com/BetterDays, enter the last 4 digits of the barcode and complete the challenge between 00:01 07.08.23 & 23:59 29.10.23 to enter the competition. Prizes: 84 x €100 Multi-retailer voucher, valid for 12 months. 1 prize awarded to the entrant who successfully completes the challenge fastest each day. Max 1 prize per person & 1 entry per day. Winners will be contacted via email within 28 days of completing the word regarding their prize. Internet access required. Retain receipt. Kellogg will donate €0.25, the equivalent to an average 30g serving of Kellogg cereal to breakfast clubs and charity partners in Europe, for every complete entry. A minimum of €110,000 will be donated across Europe (a minimum of €10,000 per charity partner) as a result of this promotion and the donation will be capped at €250,000. Full T&Cs: www.kellogg.com/BetterDays. Privacy policy: https://www.kelloggs.ie/en_IE/privacy-policy.html

Kellogg will donate a minimum of 20 million 30g servings of cereal to breakfast clubs and charity partners in Europe in 2023.

Read all T&C