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We're donating 20 million breakfasts in 2023*

+ up to 1,000,000 more

with your help!

to enter?

Solve the puzzle to help donate a breakfast. And if your time is the quickest of the day, you'll win €100!*


*Terms & Conditions

ROI only. 18+. Purchase a Kellogg’s pack, visit, enter the last 4 digits of the barcode and complete the challenge between 00:01 07.08.23 & 23:59 29.10.23 to enter the competition. Prizes: 84 x €100 Multi-retailer voucher, valid for 12 months. 1 prize awarded to the entrant who successfully completes the challenge fastest each day. Max 1 prize per person & 1 entry per day. Winners will be contacted via email within 28 days of completing the word regarding their prize. Internet access required. Retain receipt. Kellogg will donate €0.25, the equivalent to an average 30g serving of Kellogg cereal to breakfast clubs and charity partners in Europe, for every complete entry. A minimum of €110,000 will be donated across Europe (a minimum of €10,000 per charity partner) as a result of this promotion and the donation will be capped at €250,000. Full T&Cs: Privacy policy:

Kellogg will donate a minimum of 20 million 30g servings of cereal to breakfast clubs and charity partners in Europe in 2023.

Read all T&C