skip to main content
We're donating 20 million breakfasts in 2023*

+ up to 1,000,000 more

with your help!

Enter to help donate an additional breakfast

Solve the puzzle to donate a breakfast to those in need. And if your time is the quickest of the day, you'll win €100!*

Our brands
Help donate an additional breakfast and

get the chance to win


Not only are you helping to donate a breakfast to someone in need, you have the chance to win €100! But you need to be quick – only the person who completes the challenge the quickest will take the prize.*

How does it work?

Create an account or log in

It'll only take a few minutes.

Enter to donate

Play the game, enter the last four digits of the barcode on your cereal box and confirm your entry to donate a breakfast and be in with a chance to win €100.*

Check your email

That's it! We'll send you an email with your score and announce that day's winner.


Better days are built on


What's our Better Days Promise?

We believe no one should start their day hungry, which is why we've been supporting school breakfast clubs and food banks across Europe for 25 years. Now we're looking to donate even more breakfasts to those in need – that's where you come in!

+ Up to 1000000 more

with your help!

Our Charity Partner


Through the redistribution of surplus food, FoodCloud empowers organisations, communities and individuals to thrive, creating a world that is kinder to its people and our planet. Kellogg's partner with FoodCloud by donating surplus food and volunteering with them throughout the year.

Play now to help donate an additional breakfast!

Frequently Asked Questions

The main entry period starts 00:01 on the 7th of August 2023 and ends 23:59 on the 29th of October 2023. During this time there is 1 prize to be won per day, making a total of 84 €100 multi-retailer vouchers. 1 prize awarded to the entrant who successfully completes the wordsearch fastest each day.

This promotion is only open to people aged 18 years or older.

Unfortunately, only residents of Ireland are eligible to participate in this promotion.

In order to enter, you need to:

1. Purchase a Kellogg’s pack.

2. Scan the QR code on pack, at Point of Sale, or visit

3. Log-in to an existing Kellogg’s account or if you are a new user, create a Kellogg’s account and complete the multi-factor authentication requirements if prompted to.

4. Enter the last four digits of the barcode on the promotional pack (see question 7 for where you can find this code on-pack).

5. Complete the wordsearch/puzzle correctly. The winner will be the participant who completes fastest wordsearch/ puzzle each day.

 Any Kellogg’s cereal or any Kellogg’s snack pack is eligible to participate. 

*Terms & Conditions

ROI only. 18+. Purchase a Kellogg’s pack, visit, enter the last 4 digits of the barcode and complete the challenge between 00:01 07.08.23 & 23:59 29.10.23 to enter the competition. Prizes: 84 x €100 Multi-retailer voucher, valid for 12 months. 1 prize awarded to the entrant who successfully completes the challenge fastest each day. Max 1 prize per person & 1 entry per day. Winners will be contacted via email within 28 days of completing the word regarding their prize. Internet access required. Retain receipt. Kellogg will donate €0.25, the equivalent to an average 30g serving of Kellogg cereal to breakfast clubs and charity partners in Europe, for every complete entry. A minimum of €110,000 will be donated across Europe (a minimum of €10,000 per charity partner) as a result of this promotion and the donation will be capped at €250,000. Full T&Cs: Privacy policy:

Kellogg will donate a minimum of 20 million 30g servings of cereal to breakfast clubs and charity partners in Europe in 2023.

Read all T&C