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Want to help donate again?

Thanks for joining in and helping to donate breakfasts to those in need.

To help donate again and for another chance to win €100*, come back with your next purchase.

Share with your friends and family.The more people that play, the more breakfasts we donate.**
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Better days are built on

Breakfast

What's our Better Days Promise?

We believe no one should start their day hungry, which is why we've been supporting school breakfast clubs and food banks across Europe for 25 years. Now we're looking to donate even more breakfasts to those in need – that's where you come in!

+ up tO 1,000,000 more

with your help!

Our Charity Partner

Foodcloud

Through the redistribution of surplus food, FoodCloud empowers organisations, communities and individuals to thrive, creating a world that is kinder to its people and our planet. Kellogg's partner with FoodCloud by donating surplus food and volunteering with them throughout the year.

Find out more
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Our Story

Find out more about us and what we’re doing to make a difference.

Nourishing with our foods

We know that everyone wants to eat more healthily but it isn’t always easy to make the right choices. 

LEARN more

Feeding People in Need

In the UK, 1 in 9 kids start the day without breakfast. Together we can change this.

LEARN more

nurturing our planet

We promise to nurture the world we live in – just as it nurtures us.

LEARN more

Nourishing with our foods

We know that everyone wants to eat more healthily but it isn’t always easy to make the right choices. 

LEARN more
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FREQUENTLY ASKED QUESTIONS

The main entry period starts 00:01 on the 7th of August 2023 and ends 23:59 on the 29th of October 2023. During this time there is 1 prize to be won per day, making a total of 84 €100 multi-retailer vouchers. 1 prize awarded to the entrant who successfully completes the wordsearch fastest each day.

This promotion is only open to people aged 18 years or older.

Unfortunately, only residents of Ireland are eligible to participate in this promotion.

In order to enter, you need to:

1. Purchase a Kellogg’s pack.

2. Scan the QR code on pack, at Point of Sale, or visit www.kellogg.com/BetterDays.

3. Log-in to an existing Kellogg’s account or if you are a new user, create a Kellogg’s account and complete the multi-factor authentication requirements if prompted to.

4. Enter the last four digits of the barcode on the promotional pack (see question 7 for where you can find this code on-pack).

5. Complete the wordsearch/puzzle correctly. The winner will be the participant who completes fastest wordsearch/ puzzle each day.

 Any Kellogg’s cereal or any Kellogg’s snack pack is eligible to participate. 

See all FAQs
*Terms & Conditions

ROI only. 18+. Purchase a Kellogg’s pack, visit www.kellogg.com/BetterDays, enter the last 4 digits of the barcode and complete the challenge between 00:01 07.08.23 & 23:59 29.10.23 to enter the competition. Prizes: 84 x €100 Multi-retailer voucher, valid for 12 months. 1 prize awarded to the entrant who successfully completes the challenge fastest each day. Max 1 prize per person & 1 entry per day. Winners will be contacted via email within 28 days of completing the word regarding their prize. Internet access required. Retain receipt. Kellogg will donate €0.25, the equivalent to an average 30g serving of Kellogg cereal to breakfast clubs and charity partners in Europe, for every complete entry. A minimum of €110,000 will be donated across Europe (a minimum of €10,000 per charity partner) as a result of this promotion and the donation will be capped at €250,000. Full T&Cs: www.kellogg.com/BetterDays. Privacy policy: https://www.kelloggs.ie/en_IE/privacy-policy.html

Kellogg will donate a minimum of 20 million 30g servings of cereal to breakfast clubs and charity partners in Europe in 2023.

Read all T&C