We believe no one should start their day hungry, which is why we've been supporting school breakfast clubs and food banks across Europe for 25 years. Now we're looking to donate even more breakfasts to those in need – that's where you come in!
Our brands
Help donate an additional breakfast and
get the chance to win
100€*
Not only are you helping to donate a breakfast to someone in need, you have the chance to win 100€! But you need to be quick – only the person who completes the challenge the quickest will take the prize.*
How does it work?
Better days are built on
Breakfast
What's our Better Days Promise?
Our Charity Partner
The Greek Foodbank
Kellogg's has supported the Greek Food Bank through food donations to help those in need. To find out more about the Greek Food Bank, please visit www.foodbank.gr/
Play now to help donate an additional breakfast!
Frequently Asked Questions
The main entry period starts 00:01 on the 21st of August 2023 and ends 23:59 on the 12th of November 2023. During this time there is 1 prize to be won per day, making a total of 84 €100 multi-Retailer vouchers. 1 prize awarded to the entrant who successfully completes the puzzle fastest each day.
This promotion is only open to people aged 18 years or older.
Unfortunately, only residents of Cyprus, Malta and Greece are eligible to participate in this promotion.
In order to enter, you need to:
- Purchase a Kellogg’s pack.
- Scan the QR code on pack, at Point of Sale, or visit www.kellogg.com/BetterDays.
- Log-in to an existing Kellogg’s account or if you are a new user, create a Kellogg’s account and complete the multi-factor authentication requirements if prompted to.
- Enter the last four digits of the barcode on the promotional pack (see question 7 for where you can find this code on-pack).
- Complete the puzzle correctly. The winner will be the participant who completes fastest puzzle each day.
Any Kellogg’s cereal or any Kellogg’s snack pack is eligible to participate
*Terms & Conditions
CY, MT & GR only. 18+. Purchase a Kellogg’s pack, visit www.kellogg.com/BetterDays, enter the last 4 digits of the barcode and complete the challenge between 00:01 21.08.23 & 23:59 12.11.23 to enter the competition. Prizes: 84 x €100 Multi-retailer voucher for CY & GR residents or €100 One4All Voucher for MT residents, all vouchers valid for 12 months. 1 prize will be awarded to the entrant who successfully completes the challenge fastest each day. Max 1 prize per person & 1 entry per day. Internet access required. Retain receipt. NPN route available for GR. Kellogg will donate €0.25, the equivalent to an average 30g serving of Kellogg cereal to breakfast clubs and charity partners in Europe, for every complete entry. A minimum of €110,000 will be donated across Europe (a minimum of €10,000 per charity partner) as a result of this promotion and the donation will be capped at €250,000. Full T&Cs: www.kellogg.com/BetterDays.
In 2023, Kellogg will donate at least 20 million servings of 30g cereal to food banks and partner charities across Europe.