We believe no one should start their day hungry, which is why we've been supporting school breakfast clubs and food banks across Europe for 25 years. Now we're looking to donate even more breakfasts to those in need – that's where you come in!
Our brands
Help donate an additional breakfast and
get the chance to win
100€*
Not only are you helping to donate a breakfast to someone in need, you have the chance to win 100€! But you need to be quick – only the person who completes the challenge the quickest will take the prize.*
How does it work?
Better days are built on
Breakfast
What's our Better Days Promise?
Play now to help donate an additional breakfast!
Frequently Asked Questions
Not only are you helping to donate a breakfast to someone in need, you have the chance to win £100! But you need to be quick – only the person who completes the challenge the fastest will take the prize.*
Not only are you helping to donate a breakfast to someone in need, you have the chance to win £100! But you need to be quick – only the person who completes the challenge the fastest will take the prize.*
Not only are you helping to donate a breakfast to someone in need, you have the chance to win £100! But you need to be quick – only the person who completes the challenge the fastest will take the prize.*
Not only are you helping to donate a breakfast to someone in need, you have the chance to win £100! But you need to be quick – only the person who completes the challenge the fastest will take the prize.*
Not only are you helping to donate a breakfast to someone in need, you have the chance to win £100! But you need to be quick – only the person who completes the challenge the fastest will take the prize.*
*Terms & Conditions
CY, MT & GR only. 18+. Purchase a Kellogg’s pack, visit www.kellogg.com/BetterDays, enter the last 4 digits of the barcode and complete the challenge between 00:01 21.08.23 & 23:59 12.11.23 to enter the competition. Prizes: 84 x €100 Multi-retailer voucher for CY & GR residents or €100 One4All Voucher for MT residents, all vouchers valid for 12 months. 1 prize will be awarded to the entrant who successfully completes the challenge fastest each day. Max 1 prize per person & 1 entry per day. Internet access required. Retain receipt. NPN route available for GR. Kellogg will donate €0.25, the equivalent to an average 30g serving of Kellogg cereal to breakfast clubs and charity partners in Europe, for every complete entry. A minimum of €110,000 will be donated across Europe (a minimum of €10,000 per charity partner) as a result of this promotion and the donation will be capped at €250,000. Full T&Cs: www.kellogg.com/BetterDays.
In 2023, Kellogg will donate at least 20 million servings of 30g cereal to food banks and partner charities across Europe.